Fight for Honor - Hammer + Nail
Hammer + Nail, Max Yampolsky, Camille Murphy, Video Production, Web Design, Branding, New York City, Branding Studio, Video Production Studio, Spotify Agency, Art Direction, Typography, Logo Design, VIDEO, Full-service video production for brands, agencies, and start-ups, including networks, online platforms, national/international commercials, social media and experiential, BRANDING, Brand strategy and workshops, naming, logo design, iconography, typography, brand guidelines and visual identity management, UI/UX, Results-driven custom and responsive interactive design, web & app design, and front & back end development, e-commerce, maintenance and analytics, PHOTOGRAPHY, Professional portraits, product and lifestyle imagery including branded imagery for social media, EXPERIENTIAL DESIGN, Interactive storytelling with environmental design including VR, AI, holograms, booths for trade shows and retail, PUBLICATION DESIGN, Custom books, magazines and publications with special features such as die-cuts, embossing, end-papers and foils, PRINT DESIGN, Bespoke branded design solutions for print including packaging, marketing materials, business cards and stationery, SOCIAL MEDIA MARKETING, Branded image and video content, community management, social advertising, with demo-targeted key words and monitored effectiveness. STRATEGY & MARKET RESEARCH, Focus group research, competitive analysis, brand audits, media planning and buying strategically positioned to elevate your brand.
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Fight for Honor

Video Campaign

About This Project

Long & Foster Real Estate is the United States’ largest privately owned real estate company and we were involved in their latest digital campaign, which tells a story about the brand focusing on competitive edge and reliability.

The greatest challenge was to faithfully replicate a martial arts combat sequence from a cinematic point of view and with a playful attitude.

It was really different from our usual style and it nearly took a village to deliver it: a team of 10 people, 2 illustrators working only on backgrounds and character design, plenty of vivid scenes, some project management skills, an open and honest dialogue with the client.

It was an exciting challenge for ourselves. We came out victorious!



Brand Strategy
Creative Direction

Art Direction



Creative Director
Max Yampolsky

Illustration, Animation, Compositing, Sound
Rocket Panda Studio