Capitol Records - Hammer + Nail
Hammer + Nail, Max Yampolsky, Camille Murphy, Video Production, Web Design, Branding, New York City, Branding Studio, Video Production Studio, Spotify Agency, Art Direction, Typography, Logo Design, VIDEO, Full-service video production for brands, agencies, and start-ups, including networks, online platforms, national/international commercials, social media and experiential, BRANDING, Brand strategy and workshops, naming, logo design, iconography, typography, brand guidelines and visual identity management, UI/UX, Results-driven custom and responsive interactive design, web & app design, and front & back end development, e-commerce, maintenance and analytics, PHOTOGRAPHY, Professional portraits, product and lifestyle imagery including branded imagery for social media, EXPERIENTIAL DESIGN, Interactive storytelling with environmental design including VR, AI, holograms, booths for trade shows and retail, PUBLICATION DESIGN, Custom books, magazines and publications with special features such as die-cuts, embossing, end-papers and foils, PRINT DESIGN, Bespoke branded design solutions for print including packaging, marketing materials, business cards and stationery, SOCIAL MEDIA MARKETING, Branded image and video content, community management, social advertising, with demo-targeted key words and monitored effectiveness. STRATEGY & MARKET RESEARCH, Focus group research, competitive analysis, brand audits, media planning and buying strategically positioned to elevate your brand.
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Capitol Records
Video Campaigns
About This Project
When Capitol called us about a project for Barry Gibb they weren’t jive talkin! We conceived a tone poem with Barry interacting from a first person point of view via Zoom. It’s as if a dear friend, that we haven’t seen in some time, has just come back into our lives, transmitting love, life, and ideas.
Set in RCA Nashville, in all it’s intimacy and spontaneity. These are real moments as they happen—beautiful, accidental, magic that unfolds before, during, and after a recording—putting us all right into the action rather than witnessing it from the outside.
It’s as if the viewer won the lottery and the prize is a once-in-a-lifetime invitation to spend a little time alongside a singer/ songwriter/ producer/ collaborator with a range of influences from Rock to Soul to Country to Funk and back. This is a privileged (not in the snobby manner!) pass to take in his process as well learn a few things we didn’t know about the man who wrote 1,000+ songs (Islands In The Stream!). Directed entirely remote from a cabin in Woodstock, NY, at the height of the pandemic, this stands as the most rewarding piece we produced.
Services
Pre-production
Production
Video Credits
Writer, Director and Producer
Max Yampolsky
DP
Keith Leman, Becky Fluke
PM
Fernando Morillo
Editor and Colorist
Cody Buesing
Emanuele Michetti
