Children's Aid Society - Nonprofit Video & Digital Design Project

Children's Aid Society, Max Yampolsky, Hammer+Nail, Hammer and Nail, Video Production

portfolio_page-template-default,single,single-portfolio_page,postid-1247,ajax_fade,page_not_loaded,,qode_grid_1300,qode_popup_menu_push_text_top,qode-content-sidebar-responsive,qode-child-theme-ver-,qode-theme-ver-13.8,qode-theme-bridge,disabled_footer_top,wpb-js-composer js-comp-ver-5.4.7,vc_responsive

Children’s Aid Society

Video Campaigns

About This Project

For the Children’s Aid Society we created media with a particular focus on ROI coupled with design, branding, and social media marketing. Working with CAS for 6 years; in just the first year, the foundation’s total community doubled and was over 400% more engaged with content we created. Most impressively of all, CAS’s organic reach, which is not affected by advertising, increased by over 300%. The non-profit raised over $5 million with our gala videos across five events. From featuring Hamdi Ulukaya, founder of Chobani, to licensing Kings of Leon’s and The Killers’ music, we’ve produced non-profit pieces that feel nothing like a non-profit piece – rather, a ‘celebration of life’ narrative vs. the standard guilt stories that many non-profits dole out. Donors and sponsors feel confident their money is helping the most needy youth in our city, and retain a desire to continue the cycle of support for other children.