For the Children’s Aid Society we created media with a particular focus on ROI coupled with design, branding, and social media marketing. Working with CAS for 6 years; in just the first year, the foundation’s total community doubled and was over 400% more engaged with content we created. Most impressively of all, CAS’s organic reach, which is not affected by advertising, increased by over 300%. The non-profit raised over $5 million with our gala videos across five events. From featuring Hamdi Ulukaya, founder of Chobani, to licensing Kings of Leon’s and The Killers’ music, we’ve produced non-profit pieces that feel nothing like a non-profit piece – rather, a ‘celebration of life’ narrative vs. the standard guilt stories that many non-profits dole out. Donors and sponsors feel confident their money is helping the most needy youth in our city, and retain a desire to continue the cycle of support for other children.
Credit: New Beginnings Gala Video
Credit: Keeping the Promise Gala Video
Credit: Building of a Life Gala Video
Credit: Building of a Life PSA
Credit: Building of a Life Commercial
Credit: Family Commercial