Children's Aid Society - Nonprofit Video & Digital Design Project
Children's Aid Society, Max Yampolsky, Hammer+Nail, Hammer and Nail, Video Production
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Children’s Aid Society

Video Campaigns

About This Project

For the Children’s Aid Society we created media with a particular focus on ROI coupled with design, branding, and social media marketing. Working with CAS for 6 years; in just the first year, the foundation’s total community doubled and was over 400% more engaged with content we created. Most impressively of all, CAS’s organic reach, which is not affected by advertising, increased by over 300%. The non-profit raised over $5 million with our gala videos across five events. From featuring Hamdi Ulukaya, founder of Chobani, to licensing Kings of Leon’s and The Killers’ music, we’ve produced non-profit pieces that feel nothing like a non-profit piece – rather, a ‘celebration of life’ narrative vs. the standard guilt stories that many non-profits dole out. Donors and sponsors feel confident their money is helping the most needy youth in our city, and retain a desire to continue the cycle of support for other children. 



Brand Strategy
Art Direction
Creative Direction


Video Credits

Credit: Bridget’s Story Documentary Short

Credit: New Beginnings Gala Video

Credit: Keeping the Promise Gala Video 

Credit: Building of a Life Gala Video

Credit: Building of a Life PSA

Credit: Building of a Life Commercial

Credit: Family Commercial

Strategy, Video